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Como optimizar las campañas en AdWords

Como optimizar las campañas en AdWords

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Google AdWords es una poderosa herramienta de marketing para las empresas. Sin embargo, no todas saben sacarle el máximo partido a esta plataforma publicitaria. El portalMarketing & Trendinformationenproporciona a continuación 10 claves para optimizar las campañas de publicidad en Google AdWords:

1. Los anuncios posicionados en la segunda o tercera plaza pueden ser más económicos y efectivos que los ubicados en la primera posición. En función del presupuesto de la compañía, hay que elegir una u otra fórmula y estar siempre pendiente de la tasa de clics y de ventas.

2. Es mejor apostar por muchas palabras clave baratas que por pocas palabras clave caras.

3. Una vez hemos identificado una buena palabra clave en Google AdWords, hay que utilizarla en todas las combinaciones de palabras posibles.

4. A la hora de plantear una campaña publicitaria para Google AdWords, hay que mostrarse ambicioso y pelear por los primeros puestos, independientemente del presupuesto.

5. Hay que evitar las “peleas” con posibles competidores. En su lugar, hay que apostar por campañas rentables y económicas.

6. El mejor anuncio es que el aparece solo en una página de resultados de Google. Por ello, hay que buscar palabras clave distintas a las de nuestros competidores.

7. Para ganar en eficacia, es recomendable utilizar también combinaciones de palabras como keywords.

8. Las campañas en Google AdWords deben ser flexibles. Es decir, hay que tantear el terreno constantemente y adoptar una u otra estrategia en función de nuestras necesidades.

9. Es recomendable poner en marcha campañas de palabras clave y de contenidos simultáneamente para medir después el éxito de cada una de ellas.

10. En las campañas de contenidos, debe haber un mínimo de 5 y un máximo de 50 palabras clave por cada grupo de anuncios.

Fuente: Marqueting Directo.

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